Bob Lefsetz has written another challenging article where he postulates that hip no longer matters.
Well hip does matter. Becathose who are early adapters drive innovation. They start the noise that tell us what is happening. They are the new filters that we trust.
Early adapters want to be seen as No 1. They stand in line at midnight to buy new iPhones.
He is true when he states that you need to be great, and that information has flattened, and that we don't have the filters.
But people have changed. In the past people wanted to be stars and do it their way, now people want to belong to the group. Not to stand out, but be part of the collective.